EFG organizes financing for producers to finance marketing and distribution (“P&A”) costs so they can hire studios or independent distribution companies to distribute their motion pictures on more favorable terms. P&A, or Print and Advertising costs, are those expenses incurred by a theatrical distributor prior to and during the promotion and exhibition of feature motion pictures theatrically.
The costs include various forms of advertising including newspaper and television & radio ads as well as the cost of manufacturing the actual prints of the film that are projected in theaters. EFG arranges financing for print and advertising costs for the theatrical release of feature motion pictures. EFG evaluates completed motion pictures for such investments and also makes forward commitments for P&A at the time of production financing - either where EFG is financing production costs or as part of other production financing arrangements. Such forward commitments frequently enable producers to obtain higher presales and GAP financing as part of their production financing structures.